HKJC has been acknowledged as a world leader in wagering technology. Under the Smart Platform strategy, the Club is moving to the next generation of its digital transformation of wagering experience by implementing a Smart Platform, it has incorporating new innovations and state-of-the-art technologies into products and services to meet customer needs.
7-Step Customer Journey
The 7-Step Customer Journey not only elevates the overall customer digital wagering experience, but also offers seamless O2O wagering services.
Your journey begins with the opening an HKJC eWallet account through a streamlined, paperless process that takes only 6 minutes. eWallet customers can instantly upgrade to a full betting account online via other HKJC mobile apps/website. More digital transformations are on the way, with remote account opening using AI technology coming soon!
Unique customers are using Smart Platform to enjoy their wagering experience
Using our fintech solutions, you can instantly transfer funds to your account for a seamless online betting experience. Enrol in the HKJC Faster Payment System (FPS) Instant EFT service via the HKJC mobile apps/website and link your bank account in minutes!
Online booking of racecourse catering venues has never been easier! Simply select the venue and raceday, then select your exact table/seat. A variety of venues are available to choose from, including those suited to a younger crowd and ones that cater to more seasoned racing fans.
transactions processed via HKJC digital channels in a year
Preparing to get ready
Whether you are getting ready to enjoy racing or other forms of betting entertainment, there are multiple online channels to facilitate your preparation. Plus, artificial intelligence (AI) is used to personalise racing data, while gamification offers novel and fun ways to become more engaged.
Unique customers use HKJC TV for infotainment per season
Betting / Enjoying
When it comes to wagering, a variety of digital platforms are offered that meet different customers’ needs. The same is true of the Club’s OTT channel, HKJC TV, through which you can enjoy live streaming of events and so much more.
Leveraging AI technology, HKJC is able to share targeted information, promotions and events that matter most to you. This saves you precious time and energy and allows you to enjoy what is most important.
Back to Funds Transfer
Unique customers use HKJC Customer eCentre to manage their profile and betting account services
The final step in your journey introduces you to the HKJC Customer eCentre where you can view and amend your account profile, as well as access other account service applications. Soon, our Chatbot will be launched to provide you with an avenue for general enquiries at any time of the day or night.